In recent years, there has been a noticeable shift among from coffee drinkers to tea drinkers notably in men. This trend is driven by a combination of health considerations, modern flavour preferences, cultural influences, environmental awareness and changing workplace dynamics.

What’s attracting men to tea?

So,  why has tea become increasingly appealing to men and how is it reshaping beverage preferences worldwide?

“Tea contains antioxidants that help neutralize free radicals and reduce the risk of heart disease and cancer.” John Weisburger from the American Health Foundation

Health Consciousness

Prioritising well-being, men are turning to tea for its perceived health benefits. According to John Weisburger from the American Health Foundation, “Tea contains antioxidants that help neutralize free radicals and reduce the risk of heart disease and cancer.” Unlike coffee, tea provides a gentler caffeine boost and contains L-theanine, promoting relaxation without the jitteriness associated with coffee.

Flavour Diversity in Tea

“From delicate white teas to robust black teas and nuanced oolongs, tea appeals to men who appreciate the intricacies of taste and aroma.” James Norwood Pratt

Exploring New Tastes

Tea offers a wide range of flavors and complexities. James Norwood Pratt, a renowned tea historian, highlights, “From delicate white teas to robust black teas and nuanced oolongs, tea appeals to men who appreciate the intricacies of taste and aroma.” This diversity allows men to explore new sensory experiences beyond the conventional coffee palate.

Bubble tea also, on-trend, vibrant, colourful and fun flavours is dragging tea and its humble-old-cuppa-builders’ image into the 21st century.

Caffeine Control and Managing Energy Levels

Mid-morning and mid-afternoon, when our energy levels drop naturally, what we’re looking for is that caffeine boost when we go for a cup of coffee or tea.

Tea provides a more controlled release of caffeine compared to coffee, contributing to sustained focus and energy levels throughout the day. Laura Julian, a registered dietitian, notes, “The balanced caffeine content in tea, coupled with L-theanine, helps prevent energy crashes and promotes mental clarity.”

Cultural Influences in Tea

Tea holds cultural significance globally, fostering social connections and relaxation. Nigel Melican, a tea industry consultant, explains, “Tea ceremonies and social rituals associated with tea drinking provide opportunities for men to bond with others and unwind.” Embracing these traditions allows men to cultivate meaningful experiences and deepen community ties.

Environmental Sustainability Supporting Eco-friendly Tea Practices

“Many tea estates prioritize environmental stewardship through organic farming and biodiversity conservation.”

Compared to coffee production, tea cultivation often involves more sustainable farming methods. The Ethical Tea Partnership highlights, “Many tea estates prioritize environmental stewardship through organic farming and biodiversity conservation.” This eco-friendly approach resonates with men who prioritize sustainability in their beverage choices.

Sources:
• John Weisburger, American Health Foundation
• James Norwood Pratt, Tea Historian
• Laura Julian, Registered Dietitian
• Nigel Melican, Tea Industry Consultant
• Ethical Tea Partnership